Buying Committee Intelligence

Every account. Every decision maker.

LeadQue delivers a verified opt in, the complete buying committee, live intent signals, and technology insights. Everything you need to engage an account, for one fixed price.

6–8 stakeholders per account72-hour deliveryOne fixed price
Guaranteed
50%of all leads

come with a mobile or cell number.

The problem

One contact is not a lead. It is a coin flip you will lose.

The average B2B purchase involves 6 to 13 stakeholders across multiple functions. Eighty per cent of the buying journey happens before a vendor is contacted. When you buy a single contact, you are betting the account on one person replying, still being in the role, and being able to sell your case internally to colleagues who have never heard of you.

5%
Close rate when a deal is single-threaded
30%
Close rate when 5 or more stakeholders are engaged
80%
Of sellers lost a deal last year because a stakeholder left

You are not buying leads. You are buying the odds of a conversation.

The difference

One name and one chance — or the whole committee behind it.

Traditional lead gen hands you a single contact and stops there. LeadQue turns that one verified opt-in into every stakeholder around the deal, with email, phone and a mobile number on half of them.

Traditional lead gen
SC
Sarah Chen
VP Sales
s.chen@northwind.io
+44 20 7946 0123
No response
LeadQue
SC
Sarah Chen
Champion · Opt-in
s.chen@northwind.io·+44 7700 900184Mobile
MW
Marcus Wren
Economic Buyer
m.wren@northwind.io·+44 20 7946 0123
PS
Priya Shah
Technical Evaluator
p.shah@northwind.io·+44 7700 900371Mobile
DO
David Okafor
Decision Maker
d.okafor@northwind.io·+44 20 7946 0557
EV
Elena Voss
Influencer
e.voss@northwind.io·+44 7700 900882Mobile
TB
Tom Bradley
End User
t.bradley@northwind.io·+44 20 7946 0998
AN
Ada Nakamura
Influencer
a.nakamura@northwind.io·+44 7700 900119Mobile
JO
James Ortiz
Technical Evaluator
j.ortiz@northwind.io·+44 20 7946 0664
4 of 8 stakeholderscome with a mobile number
Intent · Marketing Automation+142%
Stack
SalesforceMarketo6senseGong
Traditional provider delivers: 1 name, 1 email.
LeadQue delivers: the full committee, intent and stack.
What buying committee intelligence includes

Three products. One account record.

Buying Committee Intelligence

Every relevant stakeholder inside the account, verified and structured. Decision makers, economic buyers, technical evaluators, champions, influencers and end users. Delivered ready for outreach, not as a list to clean.

Intent Data

The topics each account is actively researching and how sharply that research is accelerating. Prioritise the accounts already in motion.

Technology Intelligence

The software already installed. Build the displacement case, personalise the outreach, and skip the accounts where you have no story.

All three are included in every account. There are no tiers and no add-ons.

How it works

From profile to full account in 72 hours.

01

You define the account profile.

Firmographics, regions, and the committee roles that matter to your deal. We agree the target list together.

02

We generate the opt-in.

Content syndication and outbound to your ICP until a stakeholder inside the account engages and consents.

03

We build out the account.

That single opt-in triggers full committee mapping, intent capture and stack detection across the whole organisation.

04

The account lands in 72 hours.

Delivered to your CRM or as a file. Every contact verified. Every account the same price.

Work out your own numbers

You are not buying accounts. You are buying chances to start a conversation.

Most providers sell one chance per account. Work out what that is actually worth.

This calculator does not compare how many accounts a budget buys, because on that measure a single contact will always look cheaper and the comparison is meaningless. It compares the probability of reaching a live person inside the account, which is the only thing you actually want. Fewer accounts with more stakeholders in each beats more accounts with one contact in each, and the maths below shows exactly where that crossover sits.

Inputs
All figures in USD
$50,000
$12

Lowest available price per contact is $12. Standard leads typically cost $50 to $75, and qualified or BANT-level leads $150 to $300.

%

Out of every 100 contacts your team works, how many do you actually get a live conversation or a reply from? Count the whole cadence, not a single attempt: every call, email and LinkedIn touch you make before you give up on that person. If you re-engage old or previously worked leads, use the rate you see on those, since it is usually lower than on fresh contacts. Most teams land somewhere between 10% and 25%.

Chance of reaching someone inside the account
20%
One contact
79%
Six to eight stakeholders
4.0× more likely to get into the account.
What $50,000 buys you, step by step
Single-lead model

One contact per account at $12 each. Cheaper per record, one attempt per account.

4,166
accounts on your list
4,166
people bought — one per account
4,166
chances to make contact
~833
accounts reached at 20%
3,333
accounts finished before they started, because the one person you bought never answered. There is nobody else to try.
LeadQue account model

Six to eight contacts per account at $25 each. Fewer accounts, 7 attempts inside every one.

2,000
accounts on your list
14,000
people bought — 7 per account
14,000
chances to make contact
~1,581
accounts reached at 20% per person
If one person does not engage, your team moves to the next stakeholder the same week. The account stays alive.
The single-lead model puts more names on your list. It does not put more accounts into conversation: 833 accounts reached against 1,581 on the same budget.
What one chance to make contact costs you
Single-lead model
$12
$12 ÷ 1 person in the account
LeadQue account model
$3.57
$25 ÷ 7 people in the account
A single lead looks cheaper per record, but you are buying one attempt. At $25 for a complete account you buy 7 attempts, so each chance to open the conversation costs roughly $3.57.
Cost per account actually reached
Single-lead model
$60
$50,000 ÷ 833 accounts reached
LeadQue account model
$32
$50,000 ÷ 1,581 accounts reached
Get this priced for your account list

A buying committee is not six times more data. It is six to eight more chances to start the same conversation.

Published pricing

$12 a lead. $25 an account. Published, not negotiated.

Two prices, printed here, the same for every client. No tiers, no partner markups, no annual lock-in, no price that moves depending on who is asking. If the committee comes back with six stakeholders or eight, the account price does not change.

Single lead
$12per verified lead

One verified, opted-in contact with a working email and a phone number.

  • Verified opt-in, one named contact
  • Verified business email
  • Direct dial where available
  • 50% of all leads include a cell or mobile number, guaranteed
  • Job title, company and location
  • Delivered in 72 hours
Full account
$25per complete account

The verified opt-in plus the entire buying committee behind it, with intent and installed technology.

  • Verified opt-in from inside the account
  • 6 to 8 named stakeholders
  • Verified email and direct dial for each
  • 50% of all leads include a cell or mobile number, guaranteed
  • Intent topics and surge data
  • Installed technology stack
  • Delivered in 72 hours
Single leadFull account
Price$12 per lead$25 per account
Unit you buyOne contactOne account
Contacts delivered16 to 8
Ways into the account16 to 8
Mobile numbers50% guaranteed50% guaranteed
Intent dataNot includedIncluded
Technology stackNot includedIncluded
Delivery72 hours72 hours
ContractNo minimum termNo minimum term

Prices are in US dollars, exclusive of any applicable tax. Volume is billed on delivered records only: anything that fails verification is not charged.

Resources

How we think about buying committees.

Why B2B Buying Committees Don't Remember You

And how to fix it.

A senior playbook for demand leaders under pressure. Includes the Committee Memory Model, the Shareability Test, a metric replacement framework and a 90 day implementation roadmap. Backed by research from Gartner, Forrester, 6sense and Challenger.

48 pagesDownload

The Multi-Threading Playbook

How enterprise deals actually close.

The tactics, cadences and content shapes that move a deal from a single champion to a committee-wide consensus. Practical frameworks for VP Sales and Demand leaders running deals above £100k.

36 pagesDownload
Proof and transparency

What you can verify before you sign.

Where we work from

London and Pune. London for proximity to European tech markets and direct client collaboration. Pune for world-class B2B operations talent and delivery quality without US agency pricing.

Transparency

Live campaign dashboard, monthly reporting including rejection rates of 15 to 25%, and published methodology for how committees are identified and verified.

Verification standard

Every contact is verified against multiple sources before delivery. Consent is captured at the point of opt-in with timestamp, asset and campaign source, and made available to your compliance team on request.

See one of your target accounts, fully mapped.

Send us five accounts from your list. We will build one of them out in full and walk you through it. No commitment.

Book a 30 minute demo